While some employers are trying to restrict what their employees do on social media, others are actively encouraging their employees to use it to promote their employer brand.
Snaplications at Maccas
While social media giant LinkedIn these days seems synonymous for recruitment, it’s also interesting to see big recruiters such as McDonald’s using social media creatively to attract their target workforce. Earlier this year, McDonald’s Australia partnered with Snapchat to allow potential employees to submit a 10-second ‘Snaplication’ to a special Maccas Snapchat account. Young people make up McDonald’s core group of employees and 3.2 million of them use Snapchat. There’s potential problems with turning off older workers and whether too much could hinge on the applicant’s personal appearance, but could your business learn something from McDonald’s innovative approach? It’s all described here.
70% are screening applicants’ social media
And while we’re on recruitment, the latest US figures show employers are using social media to screen job candidates at a record rate – 70 per cent are using it, compared to 60 per cent the previous year, and only 11 per cent in 2016. Find out what they’re looking for here.
Encouraging your employees to build your brand
Learn from one of the best: in this two-part article you can find out how US software company SAS – a top-10 best place to work company for the last 12 years – uses social media to build its employer brand and harness its employees’ social media activity. SAS actively encourages its employees to post on social media and backs it up with social media training. You can read part 1 here and part 2 here.
Tough new policy in the APS
How tough is your social media policy? Commonwealth public servants could now face disciplinary action over private emails – because anyone can take a screen shot of an email – or ‘liking’ something on Facebook. The policy has been criticised as ‘overreach’ and ‘completely unreasonable’, with one HR commentator recommending you should have guidelines on hot button topics such as religion, race and gender but otherwise you really should leave your employees’ personal social media accounts alone. Read more here.
How Fresh HR Insights can help
Our Social Media Policy provide clarity to employees and contractors on acceptable use of social media when referring to the employer, the employer’s products and services, its people, clients, competitors and entities associated with the employer. The policy covers the use of social media on computers and other electronic devices provided by the employer, as well as activity undertaken on an employee’s personal computer and electronic device. To get your copy email us on firstname.lastname@example.org