Employee retention is crucial for maintaining a strong and loyal workforce. It’s about creating an environment where employees feel, “I could leave, but I’m happy to stay.” Achieving this balance requires a blend of rational and normative commitment, focusing on fostering loyalty and satisfaction.

The Essence of Employee Retention:
Rational commitment is based on the costs associated with leaving the company. However, employees lose enthusiasm when work is primarily driven by rewards rather than passion. An ideal employee experience throughout their journey is key to maintaining motivation and allowing them to thrive.

According to the Gallup Engagement Index, only 15 out of every 100 workers have a high emotional attachment to their employer, demonstrating affective commitment. Retention management involves structural efforts to enhance the employee experience based on a well-structured journey.

Selective Employee Retention:
Acknowledging that some turnover is natural and can bring fresh ideas is important. However, high turnover is costly and burdens existing employees with training and covering vacancies. Therefore, retention strategies should target key employees who are hard to replace and hold strategic positions.

Keeping a Pulse on Employee Satisfaction:
Regular communication with employees is essential to gauge their satisfaction and address any issues. This includes aligning employment conditions with current market standards, managing workload, ensuring a safe atmosphere, and providing career opportunities. Addressing payment system disparities and involving employees in performance and pay systems can also be effective.

Measures should target the right employees. Experts recommend answering these questions:

  • Which employees are hard to replace within the industry?
  • Which employees hold key strategic positions?
  • What are the causes of the turnover within your organization?
  • Are the employment conditions not aligned with the current time and market?
  • Is the workload too high?
  • Is the atmosphere not safe?
  • Are there too few career opportunities?


Defining a Long-term Vision:
Proper training for new employees is crucial to avoid an “adaptation crisis.” Discussing future perspectives, setting goals, providing regular feedback, and offering training options are all part of creating a supportive environment. Investing in both younger and older employees, based on their individual needs, is essential for fostering loyalty.

Discuss the future perspectives of employees.

Help them set and achieve goals.

Identify whether employees are interested in this. Provide regular, informative and understandable feedback. And,

Find out what the training options are.

End note:
Employee retention is not just about keeping employees; it’s about creating a workplace where loyalty and commitment are the norm. Businesses can build a strong, motivated, and dedicated workforce by addressing the key factors that contribute to employee satisfaction and loyalty.


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